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Article: Protecting privacy: consumers are willing to offer up personal information, provided they recognize a specific benefit for that interaction.(Data loss)
- Article from:
- SC Magazine
- Article date:
- June 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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New technology brings new challenges, especially when it comes to privacy. In the old days, it seemed easier to keep personal financial and identity information secret. If a company had information about its clients, it could be kept locked away in an area guarded by fences and dogs.
Few companies today can exercise that kind of discretion. In a world of interconnected databases, worldwide computer networks, and billions of transactions taking place every second, how can confidentiality be preserved? And how can an enterprise live up to expectations of security and mandates to preserve the privacy of the data it holds on millions of customers?
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