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Article: McDonald's keeps NBA, to revive Beanie promotion.(advertising contract with National Basketball Association)
- Article from:
- Advertising Age
- Article date:
- February 2, 1998
- Author:
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Copyright informationCOPYRIGHT 1998 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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McDonald's Corp. is renewing its long standing global pact with the National Basketball Association and bringing back its popular Teenie Beanie Babies promotion this spring.
The NBA move comes as McDonald's is poised to finalized a decision not to renew its sponsorship of the National Football League that ended with the 1997 season. The NFL in 1998 is expected to command significantly higher fees.
"From our standpoint, we have been able to penetrate a wider base of fans [with the NBA]. We have a wider base of the kid and youth market actually playing the sport than in football," said Senior VP-Marketing Brad Ball.
He added, however, McDonald's hasn't ...
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Article: A 'TEENIE' Piece of Beanie Babies(R) History at McDonald's.
PR Newswire;
June 23, 2000 ;
506 words
......what makes these Beanie Babies(R) so exclusive...the very first Beanie Babies(R) to retire in...All three Teenie Beanie Babies(TM) in the Legends...introduced as original Beanie Babies in the month of...these original Beanie Babies(R) were issued...of all ...
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