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Article: Just desserts. (Edwards Baking Co.) (Company Profile)
- Article from:
- Prepared Foods
- Article date:
- October 1, 1997
- Author:
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Copyright informationCOPYRIGHT 1997 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Fast food doesn't mean consumers don't deserve quality sweets.
Desserts may not be the first thing that come to consumers' minds when they think Burger King, but if Tom Garvin has way, the fast-food chain may soon be a dessert destination.
In just two years, Garvin, former president and CEO of Keebler Co., has with the help of an outside investment company acquired eight dessert companies aimed at bringing high-quality, distinctive desserts to foodservice operations, including quick-service restaurants.
By creating customized dessert programs for foodservice clients, Edwards provides high-quality frozen desserts at an affordable price, and hopes to increase the number of ...
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