Article: Passion for Red Sox igniting nationwide.(SPORTS)

Byline: Dan Daly, THE WASHINGTON TIMES

A lot has changed for the Red Sox since they last visited the District in 1971. After excruciatingly close World Series losses in 1975 and 1986, Boston has finally broken out of its championship drought by capturing two of the last five titles.

The Red Sox also return for a three-game series with the last-place Nationals as arguably the most popular team in baseball, if not all of professional sports.

Winning the World Series [in 2004] just lit it on fire, said Jeff Gooding, senior vice president of the Chicago-based sports marketing firm rEvolution. Continuing to be good has helped to keep that burning.

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