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Article: Sony hopes PS3 gets Blu-ray boost.
- Article from:
- Daily Variety
- Article date:
- June 1, 2009
- Author:
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When Sony launched Blu-ray in 2006, it hoped its PlayStation 3 would be the high-end homevideo format's biggest cheerleader. But consumers are still struggling with the PS3's high pricetag, especially during the recession--and Sony is now banking on Blu-ray to provide a major promotional push for the videogame console.
The company has gamemakers excited about Blu-ray's massive storage capacity, which enables them to expand the playability of their games, create more levels and larger worlds and pack on more features such as extra cinematic sequences, known as cut scenes.
A slew of new games for PS3 will be heavily touted by Sony this week during the ...