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Article: DATA MARKETING SHOW 09: Tune up your data knowledge.
- Article from:
- Data Strategy
- Article date:
- June 24, 2009
CopyrightCOPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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From technology to targeting, the Data Marketing Show covers everything you need to know about how to drive effective campaigns.
Marketing without data is like dancing without music. It not only looks wrong, it eventually goes wrong, too. That is one reason why marketing departments have been investing significantly into their data assets over the last decade.
From campaign management and email marketing applications through to single customer views and web analytics, there has been a steady stream of data-rich applications becoming ever more mission-critical. When the economy turned, the value of these tools was suddenly realised to be even ...