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Article: DATA MARKETING SHOW 09: Lessons from the leaders.(Conference news)
- Article from:
- Data Strategy
- Article date:
- June 24, 2009
CopyrightCOPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The conference programme at this year's Data Marketing Show offers valuable insights into what best practice currently looks like.
Is your bucket still leaking? Given the turbulence in the markets, it is easy to believe that your normal bucket of customers has been kicked over and is empty. But not all relationships get ended so quickly - some purchases are repeated by necessity, such as premiums, installments or even those that result from inertia.
With the right levels of care and attention, those remaining customers can be nurtured and their value extracted. Yet at the same time, the bucket is still leaky - customers defect to competitors, move ...