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Article: We've ditched vitamins for fruit and veg.(News)
- Article from:
- Daily Mail (London)
- Article date:
- June 24, 2009
CopyrightCOPYRIGHT 2009 Solo Syndication Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Sean Poulter Consumer Affairs Editor
SALES of vitamins and minerals have fallen as shoppers hit by the recession switch to healthy diets full of fresh fruit and vegetables.
After years of popping pills the number relying on supplements is on the decline in the economic downturn, according to market researchers.
Analysts Mintel say Britain's [pounds sterling]396million-a-year vitamins and supplements market is becoming a victim of its own campaign to emphasise the value of good nutrition.
Improved education on diet and nutrition, including official advice to eat five portions of fruit or vegetables a day, has meant consumers are ...