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Article: LEADER: Watch this space to keep track of changes.(Viewpoint essay)
- Article from:
- Marketing Week
- Article date:
- June 25, 2009
CopyrightCOPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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I met Philip Kotler this week. We had breakfast while he was in London for a couple of days. A remarkable man. Dr Kotler did not appear jaded by a tour schedule that would make Glastonbury headliner Bruce Springsteen weep.
In between teaching at the Kellogg School of Management in Illinois and acting as consultant to some of the world's biggest brands, Dr Kotler is travelling the globe to promote Chaotics, a new book co-written with his colleague John Caslione about how to manage our way through both the turbulent present and what will be a "new world order". The tour has seen Dr Kotler appear in Costa Rica, Trinidad, Colombia, Thailand and South Korea in ...
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Article: The fifth Marketing Week Effectiveness Awards ...
Marketing Week;
October 16, 2003 ;
700+ words
... ... have done just that in this year's Marketing Week Effectiveness Awards, the fifth so ... big thank you. Stuart Smith Editor, Marketing Week Chairman of the Judges Following the ... Institute of Marketing welcomes you to the Marketing Week Effectiveness Awards 2003. The CIM ...
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