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Article: It's Danica mania; If IndyCar driver Danica Patrick jumps to NASCAR, marketers could boost stock car series with new sponsorship funds.(News)(National Association for Stock Car Auto Racing )
- Article from:
- Tire Business
- Article date:
- June 22, 2009
- Author:
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Rich Thomaselli
NASCAR might just have an answer to the soft economy that's hurting its TV ratings, live attendance and sponsor recruitment: Danica Patrick.
Arguably one of the best-known drivers in the worlddespite having won just one major raceMs. Patrick has been allowed to begin negotiations on a new contract with IndyCar Racing team owners, and the racing rumor mill is churning that she is seriously contemplating a switch from open-wheel to stock-car racing in NASCAR.
Ripple effect
What would it mean to NASCAR to have Ms. Patrick line up each week with the likes of Dale Earnhardt Jr., Jeff Gordon, current three-time ...