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Article: Aloft Hotels Launches Ground-Breaking Online Experience for the High-Tech, Gen Y Traveler.
- Article from:
- Business Wire
- Article date:
- June 25, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Aloft becomes the first hospitality brand to incorporate original gaming into its Web experience
WHITE PLAINS, N.Y. -- Starwood Hotels & Resorts Worldwide, Inc.[R] (NYSE:HOT) and its high-tech, style at a steal Aloft(SM) Hotels brand, today announced the launch of the newly expanded Aloft Web site, www.alofthotels.com/explore , featuring a range of interactive features never before developed by a hospitality brand. The site includes a guided insider's tour of the hotel, maps and city guides for each location and engages visitors through a series of original, branded games that bring the Aloft experience to life.
The Aloft brand's new online experience ...
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