Article: Aloft Hotels Launches Ground-Breaking Online Experience for the High-Tech, Gen Y Traveler.

Aloft becomes the first hospitality brand to incorporate original gaming into its Web experience

WHITE PLAINS, N.Y. -- Starwood Hotels & Resorts Worldwide, Inc.[R] (NYSE:HOT) and its high-tech, style at a steal Aloft(SM) Hotels brand, today announced the launch of the newly expanded Aloft Web site, www.alofthotels.com/explore , featuring a range of interactive features never before developed by a hospitality brand. The site includes a guided insider's tour of the hotel, maps and city guides for each location and engages visitors through a series of original, branded games that bring the Aloft experience to life.

The Aloft brand's new online experience ...

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