Article: Leading franchising experts gather in PIFCE '09 on July 1.(Main Business)

The Philippines Franchise Association presents Asia’s biggest franchise show – the Philippine International Franchise and Expo (PIFCE) 2009.The two-day conference kicks off on July 1, at the Crowne Plaza Galleria, Ortigas Center, Mandaluyong City, with some of the most influential franchising and business gurus who will share and discuss the latest trends and strategies and opportunities in franchising.Keynote speaker is former Sen. Vicente Paterno, chairman of the board of Philippine Seven Corp. on “Leadership: Inspiring and Sustaining a Great Performance,” while Lin Deres, PIFCE 2009 overall chairman and franchise relations manager of Goldilocks ...

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