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Article: please watch the oscars. pretty please.(Daily Break)
- Article from:
- The Virginian-Pilot (Norfolk, VA)
- Article date:
- June 26, 2009
CopyrightCOPYRIGHT 2009 The Virginian Pilot-Ledger Star. All rights reserved. Reproduced with the permission of the Dialog Corporation by Gale Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Meg James
Los Angeles Times
HOLLYWOOD
CALL IT THE Marion Cotillard Effect.
Few American moviegoers had heard of the French actress before she won the Academy Award last year for her performance in the art-house film "La Vie en Rose." That year also marked the lowest ratings ever for an Oscar telecast.
Publicly, executives of the Academy of Motion Picture Arts and Sciences and ABC, which has broadcast the show since 1976, shrugged off the sinking ratings. But privately, they began looking at ways to make the broadcast more popular. The economics are simple: Without a large TV audience, ABC would be unable to continue ...