Article: please watch the oscars. pretty please.(Daily Break)

By Meg James

Los Angeles Times

HOLLYWOOD

CALL IT THE Marion Cotillard Effect.

Few American moviegoers had heard of the French actress before she won the Academy Award last year for her performance in the art-house film "La Vie en Rose." That year also marked the lowest ratings ever for an Oscar telecast.

Publicly, executives of the Academy of Motion Picture Arts and Sciences and ABC, which has broadcast the show since 1976, shrugged off the sinking ratings. But privately, they began looking at ways to make the broadcast more popular. The economics are simple: Without a large TV audience, ABC would be unable to continue ...

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