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Article: What we talk about when we talk about technology: I once had the task of coming up with a tagline for a healthcare technology association.(FROM THE EDITOR)(Column)
- Article from:
- Healthcare Financial Management
- Article date:
- March 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 Healthcare Financial Management Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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I prepared several options using the word technology in a phrase that I hoped was inspirational. When the board reviewed the choices, its response was uniform: They did not want to use the word technology.
I'm sure I stammered something like, "But but-but--but it's a technology association."
To which they replied, "Yes, but technology is not a goal; it's an enabler. Technology only matters in so far as it enables sound business processes."
In the world of healthcare finance, that observation is even more apt. HFMA members tell us they are very concerned about technology, but primarily as it allows an organization to achieve important strategic ...