Article: Photos: RIF and Macy's Book A Brighter Future for Millions of Children Across the Country Who Lack Adequate Access to Books.

Back-to-school savings offered to Macy's shoppers who give to support literacy

WASHINGTON, June 30 /PRNewswire/ -- Reading Is Fundamental (RIF) and Macy's have teamed up to launch Book A Brighter Future(TM), a national partnership to raise awareness and support of children's literacy. The Book A Brighter Future campaign is an annual promotion held at Macy's stores during the back-to-school season to help raise money for local RIF programs and to provide reading resources to the children who need them most.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/readingisfundamental/38848/

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