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Article: How can I vet an online video advertising RFP?(ONLINE VIDEO)

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DM News
Article date:
June 15, 2009
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Seek out transparency and make sure ads are only placed alongside quality content, suggests Tod Sacerdoti, CEO and co-founder of BrightRoll. "New and old media companies tend to operate differently, so many online video advertising newcomers are unsure of what to look for when scanning their first RFP," he explains. "Advertisers should know which specific sites they will be running on, and they should be able to see ...

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