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Article: CableLabs[R] Announces Next in Series of Interactive and Advanced Advertising Specifications.
- Article from:
- Business Wire
- Article date:
- July 1, 2009
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Industry Moves Toward Goal of Standardized Reporting, Fulfillment Across a National Footprint; Specs Part of Advanced Advertising 1.0 Architecture
LOUISVILLE, Colo. -- CableLabs[R] today announced the issuance of a new set of specifications called the Stewardship and Fulfillment Interfaces, created to further the development of cable advertising and other interactive products.
CableLabs' Stewardship and Fulfillment Interfaces (or SaFI) comprise a set of component specifications that will allow cable companies to provide more innovative types of advanced ads, such as interactive advertising, advertising within existing video on demand platforms, and ...