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Article: GOVERNMENT/NOT FOR PROFIT: #3m to getting Britons active.(Brief article)
- Article from:
- Marketing Week
- Article date:
- July 2, 2009
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The fitness industry, led by the Fitness Industry Association (FIA), is donating #3m-worth of resources to help Britons become more active through a MoreActive4Life initiative.
The MoreActive4Life launch forms part of the Government's #275m Change4Life initiative to encourage the nation to "eat well, move more, live longer".
The FIA will provide 40,000 hours of access to trained exercise professionals and local clubs/leisure centres across England from 1 July.
Health clubs and leisure centres across the UK, including Central YMCA, Curves, LA Fitness and Nuffield Health Fitness and Wellbeing Centres, as well as local authority fitness ...