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Article: Why the New York Times Co. will be in business until at least 2012.
- Article from:
- Advertising Age
- Article date:
- June 29, 2009
- Author:
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: NAT IVES and BRADLEY JOHNSON
"The month of May came and went, The New York Times Co. told staff last Thursday, "and, contrary to the prediction of one writer, we did not stop printing.
A writer in The Atlantic had called it "plausible that The New York Times could go out of business by May, so The Times Co. was taking the opportunity to slap down "all the speculation and incorrect information that has been reported about our company.
Well, yes, any May speculation has proved hollow. But can it last through 2011?
As it turns out, we think the answer is yes, and then some.
The year 2011 matters because that's when The ...