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Article: Porsche: Small sports car doesn't make sense.(NEWS)(Volkswagen AG and Porsche AG teams up to develop sports cars)(Brief article)
- Article from:
- Automotive News
- Article date:
- June 29, 2009
- Author:
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Diana T. Kurylko
Don't expect Porsche and its partner, Volkswagen, to develop a small sports car together, say Porsche AG executives.
Porsche is the VW group's largest shareholder and increasingly will share components with the VW and Audi brands. But Klaus Berning, board member for sales and marketing at Porsche AG, says, "There is no business case for Porsche in small cars.
"It isn't that we haven't analyzed the possibilities, he says. "A small car has to meet our internal profit goals, and we have to make money on every car we sell. A small car does not fit in.
Says Detlev von Platen, CEO of Porsche Cars North America: "We ...