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Article: WHAT "S IN A NAME? 2010 Ford Taurus is way more than the Taurus of old.(NEWS)
- Article from:
- AutoWeek
- Article date:
- June 29, 2009
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: ROGER HART
Ford Motor Co.'s success with its sixth-generation Taurus lies not in the quality of the vehicleit may prove to be the best sedan the company has ever producedbut in the company's ability to convince customers that this is a Taurus.
When the Taurus was unveiled in 1985 as an "86 model, it was a sensation stylistically and set the mark for American full-size sedans for a couple of decades. Ford sold 200,000 of the aerodynamically styled four-doors the first year, and the Taurus name was forever burned into the car-buying public's consciousness.
More than 7 million Tauruses have been sold since then, and 4 million remain on the ...