Article: Forget to Have and to Hold - Men and Women Take Vows to Load and Re-Fold When it Comes to Chores.

Coast to coast, women are raising their dish towels and men are wielding their mops and brooms in a classic battle of the sexes. A recent survey commissioned by Whirlpool Corporation (NYSE:WHR) reveals that men and women have varying thoughts on taking care of their home, right down to their appliances (see also Whirlpool Corporation).

Prior research and public opinion show that men and women are wired differently and nowhere is that more evident than in the home. For example, when given the chance to make a new appliance purchase, men and women chose different appliances. When asked if they could replace one appliance in the home, 26 percent of males aged 35-44 ...

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