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Article: Equmen Launches Body-Optimizing Men's 'Wondershirt' at Saks Fifth Avenue.
- Article from:
- Biotech Week
- Article date:
- June 17, 2009
CopyrightCOPYRIGHT 2009 NewsRX. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Saks Fifth Avenue is set to bring the body-optimizing undergarment concept into the men's arena State side with the launch of Equmen: a high-performance men's underwear range designed to immediately improve how men look and feel on a daily basis (see also Equmen).
Already a massive hit in the UK, Equmen's Core Precision Undershirt, also known as the "wondershirt", is a male version of shapewear, but designed with men's health and style needs in mind. The patented Helix-Mapping System embedded in every garment merges physical therapy insights with state-of-the art sportswear engineering to improve posture, provide core support and visibly streamline the body. ...