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Article: Sakar Gets Fit With 'The Biggest Loser' License Agreement, Bringing Branded Accessories to Wii Fit Games & Balance Board.
- Article from:
- Biotech Week
- Article date:
- June 17, 2009
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(E3 Expo) Sakar International today weighed into The Biggest Loser license program with an announcement that it will produce a line of exercise accessories carrying the name of the hit NBC reality weight-loss TV series. Sakar is developing products such as jump ropes and weights to be used with Nintendo's Wii Fit exercise games and Wii Balance Board that will be released for sale in the U.S. and Canada in Q4. These products are being developed and released through a license agreement with NBC Universal Television, DVD, Music and Consumer Products Group and Reveille LLC (see also Sakar International).
The new branded merchandise will extend The Biggest Loser's ...