Article: Palm Springs CEO Shares Winning Strategy for Business Success in New Book, 'Lead the Category!'.

As an executive who learned from the best, and is now president and CEO of a leading international franchisor headquartered in Palm Springs, California, Stan Berenbaum shares his firsthand knowledge on how to make it to the top in his new book, "Lead the Category! The Secrets of Franchising and Business Success."

Berenbaum offers a positive and practical guide for business and franchising success strategies. A concise and user-friendly book, Berenbaum's professional philosophy does not adhere to "quick wealth" schemes, but rather success through perseverance, diligence, consistency, and integrity (see also Stan Berenbaum).

"Success is a step by step ...

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