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Article: OFF's intensive orchards boost organic apple crop.(news: FRUIT & VEG)(Organic Farms Inc.)(Brief article)
- Article from:
- Grocer
- Article date:
- June 6, 2009
- Author:
CopyrightCOPYRIGHT 2009 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Organic Farm Foods has launched a new planting project that it claims will slash the cost of English organic apples.
The shelf price of OFF's organic apples is set to fall 20% to 1.99 [pounds sterling] a bag as a result of the project, making them much more competitive with the 1.59 [pounds sterling]-1.69 [pounds sterling] price commanded by conventional apples, claimed joint MD Adam Wakeley.
The price saving comes from new varieties, crop management techniques and intensive planting.
The Honeybourne fruit grower, which supplies Tesco, Sainsbury's, the Co-op and Budgens and has interest from Asda, has spent 1.3m [pounds sterling] intensively ...