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Article: The power of price: severe market volatility, large price disparities create temporary shift in farmer buying behavior.(Sales and Marketing Insights from Purdue University)
- Article from:
- Agri Marketing
- Article date:
- June 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 Henderson Communications, LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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There is a lot of talk these days about whether or not there has been a permanent shift in farmer buying behavior ... and for good reason. Never have there been such dramatic swings in commodity prices in such a short period.
As grain prices soared, and then crashed, farmers saw their fortunes follow, depending on the timing of their decisions. Both crop and livestock farmers watched and worried as prices of their inputs gyrated, wondering what to do.
Should they buy now to lock in a price? Or should they hold off, hoping for a better deal later and take the chance their preferred products would be available when they needed them?
Meantime, ...