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Article: Cheese whizzes: retailers and manufacturers are helping shoppers develop a taste for specialty cheeses with product samplings, promotions and educational opportunities.(FOCUS ON FRESH)
- Article from:
- Grocery Headquarters
- Article date:
- June 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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FROM AMERICAN AND ASI-AGO TO SWISS AND ZAMO-RANO, there is a cheese for every age and every occasion. While consumers will always have their traditional favorites, over the past several years industry insiders say Americans have expanded their horizons by experimenting with a variety of specialty cheeses.
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"As people start experimenting with cheese beyond a block of cheddar or the typical cheeses you think of from America, it has opened them up to more types," says Mike Collins, marketing director for Swardlick Marketing Group, a Portland, Maine-based company charged with developing and executing the overall marketing campaign for ...