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Article: Personal approach sells books, could sell widgets.(Business)
- Article from:
- Daily Herald (Arlington Heights, IL)
- Article date:
- July 2, 2009
CopyrightCOPYRIGHT 2009 Paddock Publications. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Authors have the same goal business owners have: Sell product. Interestingly, the personal sales approaches three local authors use to sell books to buyers likely would sell widgets to buyers as well.
Fredericka Meiners, known to readers of contemporary and contemporary paranormal romance books as Ann Macela, gives bookmarks to everyone, even wedding guests. Kathy Graham reads to kids, whose parents buy books. Bob Goldsborough has learned to approach shoppers in bookstores.
"Heres the deal, its the publishers job to sell to bookstores," states Bartlett author Meiners. "My connection is directly with the reader. I try to meet as many readers as I can ...
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