Article: Say it all in 140 characters; Everything you need to know before joining the 'Twitterverse'.(Benefits Corner Office)

Byline: Jennifer Benz

This article is the first in a two-part series that explains the purpose and practical application of Twitter for benefits professionals.

If you're not yet using Twitter, you may think the ubiquitous site - that asks "What are you doing?" and gives you only 140 characters to answer - is just a bunch of nonsense and online noise. But, before you dismiss Twitter as just an Ashton Kutcher- and Oprah Winfrey-inspired fad, keep reading to learn more about Twitter and its value for benefits professionals.

What is Twitter anyway?

Twitter is a simple, public platform that lets you exchange information with people through ...

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