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Article: YouTube hands over ad sales to publishers.
- Article from:
- New Media Age
- Article date:
- July 2, 2009
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IPC Media and Bauer first to take control of monetising their content on Google- owned video site
YouTube has struck its first deals allowing publishers to sell advertising around their own content on the video-sharing site.
Bauer and IPC Media are the first magazine publishers to sell advertising themselves on their channels for popular magazine brands including NME, Nuts, FHM and Kerrang!.
YouTube's move to open up sales beyond its internal team comes as the online video leader, purchased by Google for $1.76bn in 2006, strives to turn a profit. Consultancy firm RampRate estimates YouTube's losses at $174m, while Credit Suisse analysts ...