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Article: Mattel Announces Extensive Portfolio of Licensing, Promotional and Distribution Partners for Launch of New Hot Wheels[R] Battle Force 5[TM] Entertainment Property.
- Article from:
- Entertainment Newsweekly
- Article date:
- June 19, 2009
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Mattel, Inc. (NYSE: MAT) is announcing a full complement of licensing, promotional and distribution partners to support the launch of its new original animated series debuting on the Cartoon Network, Hot Wheels® Battle Force 5™, at Licensing International Expo in Las Vegas this week.
Featuring eye-catching CGI animation, Battle Force 5™ transports kids into a fantasy world where they will meet an elite team of drivers in five ultra-cool, ultra-fast vehicles. They're teens, they're turbo-charged and they must work together using their armored battle machines to save the Earth from the most outrageous galactic predators.
"Battle Force 5 ...