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Article: Toshiba America Consumer Products Selects Waggener Edstrom Worldwide as Agency of Record for North America Consumer Products.
- Article from:
- Marketing Weekly News
- Article date:
- June 27, 2009
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Toshiba America Consumer Products, L.L.C. (TACP) announced that it has selected Waggener Edstrom Worldwide (WE) as agency of record for its North American television and digital A/V products. Waggener Edstrom Worldwide's New York City-based Consumer Marketing Practice will lead the account, partnering with WE's consumer subsidiary, Maloney & Fox.
"We chose Waggener Edstrom because they delivered a compelling strategy based upon keen insights into consumer attitudes, awareness and mindset," said Maria Repole, assistant vice president of corporate communications for Toshiba America Consumer Products. "This is a promising time for Toshiba as we continue to grow our ...