|
|
Article: Slow and steady strategy for success in Japan: terrestrial TV continues to dominate in Japan; pay TV penetration remains relatively low as it jostles for attention against high broadband and mobile usage. Television Asia Plus talks to both channel and content providers about the opportunities and challenges as they see them.(country focus: japan)
- Article from:
- Television Asia
- Article date:
- June 1, 2009
CopyrightCOPYRIGHT 2009 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Talking to FremantleMedia Japan KK's recently appointed president and representative director Shingo Ishiyama, one thing becomes patently clear--the necessity for a patient approach and long-term strategy in that particular market.
"Because of the structure of Japanese companies, people need an ongoing face-to-face relationship, there has to be real trust in a relationship for it to be fruitful," says Tokyo-based Ishiyama, a 21-year veteran from Fuji Television Network, the company behind the original concept of 2008's fastest selling format Hole In The Wall.
He is now responsible for all FremantleMedia production operations in Japan as well as for ...