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Article: Eurosport eyes the yellow jersey in Asia: Eurosport Asia Ltd produces and distributes TV channels Eurosport and Eurosportnews, plus mobile and web products including a local language sports website in China. Launched in 2006, Eurosport Asia-Pacific has just added Indonesia's AORA platform to its carriage in 12 countries in the region.(programming)
- Article from:
- Television Asia
- Article date:
- June 1, 2009
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Eurosport in Asia-Pacific recently announced its acquisition of broadcast rights to a comprehensive range of cycling events, including the three major world tours--Tour de France, Giro d'Italia and Vuelta a Espana--and key races in the global professional cycling calendar.
"These are multi-year deals, mostly exclusive, that will put Eurosport in the forefront of live sports television in this region," said Arjan Hoekstra, managing director of Eurosport in Asia-Pacific.
"This will also make us one of the leading sports channels to offer Asia-Pacific viewers with the most comprehensive range of top cycling events from around the world, We understand that ...