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Article: Ad spending keeps growing. (Radio Advertising Bureau figures)(Brief Article)

Article from:
Broadcasting & Cable
Article date:
February 9, 1998
Author:
Copyright

Radio advertising topped $13 billion for the first time last year according to the Radio Advertising Bureau. In fact, it nearly topped $13.65 billion, representing a 10% increase over 1996's record $12.4 billion, RAB says. The biggest percentage gain came in national spot advertising, which grew 15%, to $2.41 billion. Local ad sales rose 9%, to ...

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