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Article: African Americans' and Caucasian Americans' recognition and likability responses of African American and Caucasian American faces.
- Article from:
- The Journal of General Psychology
- Article date:
- April 1, 1997
- Author:
CopyrightCOPYRIGHT 1997 Heldref Publications. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The present study was directed toward two effects or phenomena noted in research about the human face, the mere exposure effect and cross-racial bias. The mere exposure effect, that mere repeated exposure to a stimulus is a sufficient condition for the enhancement of affect toward the stimulus (Zajonc, 1968), has been studied with inanimate objects such as words or nonsense syllables, as well as with human faces. To date, however, no studies have focused on the variable of race, or color, to verify the effect in cross-cultural populations. Typical laboratory studies of exposure and affect involve presenting neutral stimuli (line drawings, nonsense words, faces, etc.) to ...