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Article: Council of Public Relations Firms Launches RFP Builder, a Comprehensive Online Tool for Hiring a PR Firm.
- Article from:
- Telecommunications Weekly
- Article date:
- July 1, 2009
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Addressing the need for a more productive and efficient way to conduct a public relations firm search, the Council of Public Relations Firms (Council) has launched RFP Builder, an online tool that makes it easier for an organization to design a Request for Proposal (RFP) and conduct an agency search.
RFPs account for approximately one-third of all new business wins for public relations firms, according to the Council's annual Business Benchmark survey.
According to a "State of Public Relations" survey conducted by the Council and Kelton Research in February, 87% of all public relations practitioners -- including 77% of in-house PR practitioners -- ...