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Article: Omega 3s' potential in foods: as the market continues its healthy growth, credibility among consumers will be the key to future success.
- Article from:
- Nutraceuticals World
- Article date:
- June 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 Rodman Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The global market for omega 3 functional foods has captured the attention of market research analysts, as well as trade and consumer media for several years now, with countless experts pondering whether or not omega 3 foods can be successful in providing the value propositions consumers want. Even though the first functional food containing the omega 3s EPA and DHA was launched 21 years ago, the market is still in its infancy, making it too early to judge its success.
Some may ask how a market can still be in its infancy 21 years after the first product launch, but omega 3s are different from most other nutraceutical ingredients being used in fortified foods. The ...