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Article: Ace Hardware Kick-Starts Home Maintenance with Mobile Posse.
- Article from:
- Business Wire
- Article date:
- July 7, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Idle screen mobile marketing campaign generates industry-leading 18% CTR, drives retail store traffic
MCLEAN, Va. -- Ace Hardware is promoting popular home maintenance products to mobile consumers through the most valuable real estate on the mobile phone: the idle screen. A national campaign launched around Ace's Memorial Day Sale invited consumers to visit their local Ace Hardware to take advantage of great deals. The campaign was executed by Horizon Media and generated an average CTR of 18%. In addition, consumers that viewed the campaign were nearly 30% more likely to visit an Ace Hardware retail store. Mobile Posse's innovative mobile idle screen advertising ...