|
|
Article: Nu Skin modeling a new scent.
- Article from:
- WWD
- Article date:
- February 20, 1998
- Author:
CopyrightCOPYRIGHT 1998 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
NEW YORK -- Nu Skin, a $1 billion direct-selling cosmetics company, has just put Christie Brinkley in a bottle.
The Utah-based cosmetics firm is launching a new fragrance called Believe that was designed to reflect the essence of the supermodel. Brinkley has been a spokeswoman for Nu Skin since 1996, but this is the first product she cocreated with the company. It is also her first signature perfume.
Fragrance industry consultant Ann Gottlieb, whose credits include Calvin Klein's Eternity, Obsession and CK One, among others, worked with Nu Skin and Brinkley to translate the model's life and image into a scent.
"We told the perfumers, think about what ...