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Article: Saint Paul Pioneer Press, Minn., Business Solutions Column.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- February 22, 1998
CopyrightCOPYRIGHT 1998 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Rob Stephenson, Saint Paul Pioneer Press, Minn. Knight Ridder/Tribune Business News
Feb. 22--THIS WEEK'S QUESTION: Am I wise to develop a "theme" for my single retail shop the way some restaurant and retail chains have done?
WHO: Ed Dunn
BACKGROUND: Owner of Dunn Brothers Coffee
THEME CAN APPEAR MEMORABLE OR CONTRIVED: Theme retailing markets a business with an appealing although otherwise possibly unrelated image. All aspects of marketing are determined within the theme context, so it's a central part of the business design.
On the positive side, an emotionally upbeat theme provides opportunities for ...
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Article: CORRECTION: Saint Paul Pioneer Press, ...
Knight Ridder/Tribune Business News;
March 4, 2003 ;
700+ words
...By Gail MarksJarvis, Saint Paul Pioneer Press, Minn. Knight Ridder ... Business News Mar. 4--Saint Paul Pioneer Press, Minn., has sent a corrected ... following corrected one. Saint Paul Pioneer Press, Minn., Investor's ...
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