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Article: Short Professional Online Video Clips Rival Television For Entertainment Value.
- Article from:
- Business Wire
- Article date:
- July 7, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Frank N. Magid Associates Study, Sponsored By Metacafe, Reveals That Short-Form Content Dominates The Most Popular Forms Of Online Video
PALO ALTO, Calif. -- Frank N. Magid Associates, the world leader in research-based consultation, and Metacafe([R]), the leading independent online video site, today released survey results revealing consumer behavior and preferences in online video viewing.
Notably, the survey found that short professional videos are among those most regularly watched online, and well over one-third of consumers (37%) who watch these clips online find them equally or more entertaining than full-length TV shows on their television set.
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