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Article: TRAINING: Viewpoint.(Brief article)
- Article from:
- Marketing Week
- Article date:
- July 9, 2009
CopyrightCOPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Clare Jeromson, marketing manager, RBS Group
As marketing manager of the RBS and Natwest brands, Clare Jeromson has responsibility for the literature distributed throughout the joint branch network.
Jeromson has worked at RBS for six-and-a-half years and has been in the marketing industry since 1997. She has a BA CIM postgraduate diploma in marketing and recently attended one of the Brand Learning Academy courses on strategy and planning.
"I wanted to do something with a more practical edge," she says. "As I manage a team of seven I wanted a better understanding of what the bank is trying to achieve and its business objectives and how ...