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Article: New product review: focus on ready-to-drink tea.(New Products & Marketing)
- Article from:
- Dairy Foods
- Article date:
- May 1, 2009
CopyrightCOPYRIGHT 2009 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The specialty tea industry, or tea from a single origin, is the fastest-growing segment of the U.S. tea industry, according to the Tea Association of the USA, New York.
However, it is important to not confuse fastest growing with the biggest segment, according to Joe Simrany, president of the association. This happens to be ready-to-drink (RTD) tea, which has been posting double-digit growth in recent years and will continue to flourish thanks to aggressive efforts by the leading soft drink companies.
Almost no "real" tea (grown from the Camellia sinensis) is grown in the States. Imports of black, white, green and oolong have been growing in volume at an ...