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Article: Hitting the mark.(New Products & Marketing: DAIRY MARKET TRENDS)
- Article from:
- Dairy Foods
- Article date:
- May 1, 2009
CopyrightCOPYRIGHT 2009 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Cheese is just one of those foods that never seems to go away. Whether it's shredded and sprinkled on top of salads or pizza or sliced and inserted in sandwiches, this thousands-year-old dairy product continues to hit all the high notes.
According to Information Resources, Inc., a Chicago-based market research firm, natural cheese sales have risen more than $375 million since mid-2007 and maintained an average of 12% in increased sales since last year.
Market research shows brands like Kraft, Heluva Good, Sargento, Borden and Land O'Lakes closely competing to secure top 10 slots of various types of cheese. Meanwhile, private label leads the way in ...