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Article: Vera Bradley Designs is Indiana Success Story.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- February 15, 1998
CopyrightCOPYRIGHT 1998 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Pamela Klein, The Indianapolis Star and News Knight Ridder/Tribune Business News
FORT WAYNE, Ind.--Feb. 15--The road to Vera Bradley Designs Inc. winds through an industrial park on the north side of town here, past beige and gray metal buildings that house machine shops, distribution centers and warehouses.
As Production Road curves, though, you see the first sign that one company is a bit different from its neighbors. In the middle of those bland-but-functional buildings sits one with flower pots by the front door, cheery red awnings over the windows and an antique-filled lobby that looks like a comfortable living room.
This is ...