|
|
Article: LETTER: Keeping design at the heart of sustainability.(Letter to the editor)
- Article from:
- Design Week
- Article date:
- July 9, 2009
CopyrightCOPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Although it's great that there seems to be greater recognition of design consultancies' role in driving sustainability (News in Depth, DW 18 June), I think the design industry still has a way to go before it loses its 'airy fairy' image in this area.
However, in my view, this image is far from fair. For instance, we work closely with our owner, international premedia group Schawk, to understand the whole packaging supply chain, and therefore fully recognise the impact of any changes made to packaging on cost, the environment and also the brand.
We are both currently working together with a client on improving sustainability and have devised a strategy ...