|
|
Article: Recession takes toll.(Bath & Fragrance)
- Article from:
- Mass Market Retailers
- Article date:
- June 22, 2009
CopyrightCOPYRIGHT 2009 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
[ILLUSTRATION OMITTED]
The mass market home fragrance category is suffering as consumers reeling from economic shocks scale back their home goods purchases. With pundits debating whether consumer purchasing behavior is undergoing "permanent" change, the outlook for the category in the near term is uncertain.
Last year, market researcher Packaged Facts Inc. projected that total home fragrance sales would achieve a 3% annual growth rate in the period 2007 to 2012, enabling it to reach $6 billion in 2012. That projection seems likely to be revised.
According to data collected by Information Resources Inc. (IRI), both the home air freshener and ...