|
|
Article: Savor the innovation in these snack packs: easy-open, reclosable, hygienic, high-impact, barrier packaging helps salty snacks perform in the marketplace.(SNACK FOODS)
- Article from:
- Food & Beverage Packaging
- Article date:
- March 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
[ILLUSTRATION OMITTED]
At first glance, not much about packaging has changed in the snack aisle. Dominated by powerhouse Frito-Lay, the shelves seemingly hold bag after propped-up bag of salty chips and cracker snacks.
But look closer. You'll find innovative packaging designs with key features that almost any and all food and beverage categories crave: easy-open, reclosable, hygienic, high barrier and enough shelf pop to entice even the most health-conscious snackers to pick up the package.
Bye-bye, flying chips
Most people open chip bags by grabbing the top with both hands--one on the front of the bag and one on the back--and pulling. ...